Influence of Media

Albert bandura 1970 

Direct modelling: 

A psychologist by the name of Albert Bandura His research indicates that people either see behaviour directly through social contact with others or indirectly through media. Rewarded behaviour is more likely to be imitated, whereas discouraged behaviour is avoided. Models are people who have been observed. Children are surrounded by a variety of role models in society, including teachers at school, parents in the family, characters on children's television, and peers in their peer group. These models offer illustrations of conduct that can be seen and imitated, such as pro- and anti-social, masculine and feminine, etc.

First, a child that feels itself as similar to others is more inclined to pay attention to and copy them. As a result, it is more probable that persons of the same gender will 

Second, the child will either receive reinforcement for the imitation behaviour from those around them or punishment. If a youngster imitates a model's conduct and the results are pleasing, the child is probably going to keep acting in the same way.

Bobo Doll Experiment:

The Bobo doll experiment showed that youngsters can pick up social skills like hostility by observing the conduct of others and then engaging in observational learning. Although it had several drawbacks, the bobo doll experiment's immoral nature was by far the biggest one. The question of whether the study's effects on the kids had any lasting effects, for instance, is an issue.